Ulises Gonzales: September 2005

MLJ 210 (OBJECTIVES AND STEPS)
Exercise 4

The new magazine WRITERS is looking for a logo.

This cover of the first issue is going to be dedicated to the writer Jhumpa Lahiri.

They want to use a black and white picture submitted by Mrs. Lahiri’s agent, but they want to give the picture a duotone color. (They would prefer a reddish or bluish tone for the cover…)

The picture has some scratches that they want the graphic designer to fix and erase (some stains and pimples on her face and her neck.)

They want the designer to play with the name and the picture of Mrs. Lahiri’s. The head of Mrs. Lahiri’s should cover a little bit of the logo of the magazine.

The editors of WRITER magazine have for this edition a small piece on writer Mrs.Toni Morrison, and a full color picture that they want the designer to place at one of the corners of the magazine cover.

The call to the piece is: Interview with Toni Morrison. In another line or two (and smaller size) “On a New Generation of African American writers.”

They want to see 2 different options for the cover on the designer’s web blog by tonight 9:20 p.m.

MLJ 210
Print Media
Ulises Gonzales

Writers Magazine

Size: 8.5” x 12.5”
Pictures (2):
-Jumpha Lahiri (final duotone color)
-Toni Morrison (4/4)

STEPS:
(REMEMBER: ALWAYS SAVE YOUR EXERCISES EVERY 5-10 MINUTES

Photoshop:
-Get the pictures from the web (www.ulisesgonzales.blogspot.com)
-Remember to click twice on the picture to get the Full Size image.
-Choose the part of the picture that you are going to use (The size
of the cover is smaller than the original picture.) Use the crop tool (C )
to cut the image
-Fix scratches and stains on the picture using the Clone Stamp Tool ( S )
-Transform the picture to duotone. (Image>Mode>Grayscale/ Image>Mode
Duotone>)
Note: Be sure to write the percentages of CMYK of the colors you are using
for your duotone cover and to write them down on your blog.

Illustrator
-Create the logo for the magazine
-You MUST play with the fonts size and shapes, you MUST use the
Pathfinder window as you did for exercise 3.
-The logo should have a solid 4/4 color (write down
the percentages of CMYK that you are using and be sure to write
them down on your blog.

Photoshop

-Transform the duotone picture to CMYK (Image>Mode>CMYK Color)
-You will need to have some “extra canvas” over the head of Jhumpa Lahiri
to place the logo of the magazine and a second line with the date (October 2005)
and the price (US$ 3)
-To create the extra canvas size go to Image>Canvas Size. Place the Anchor in a
way to create more canvas over her head (If you add 2” of canvas (to 15”)
should be enough
-Make the picture bigger using the Clone Stamp Tool (S)

-Copy a part of the head of the writer (first use the Pen Tool to make a selection, then copy (Ctrol+ C) and Paste (Ctrol+V). Photoshop will create automatically a new layer with the portion of the head that you have posted.
-Drag the logo that you have created on Illustrator and place it on your Photoshop file. Photoshoop will create automatically a new layer for the logo.
-Change the size of the logo (Edit>Transform>Scale)
- When you are totally sure that this is what you want on the cover of the magazine Flatten the image (Layer>Flatten image) You could save a Photoshop version of the exercise for your safety.
-Save the Photoshop document as a TIFF document

Quark Xpress 6.0

-Create a new project (File>New>Project) with the final size of the cover (12.5” x 8.5”)
-Place the Photoshop TIFF document on your new Quark document.
-Place the picture of Toni Morrison
-Export layout as a pdf (File>Export>Layout as a pdf.

Photoshop
-Open your pdf from Photoshop (File>Open)
-Save it as a jpeg document
-You could transform the document to a smaller size (Image>Size)

Safari
-Post your cover on your blog
-Write down the percentages of CMYK that you used for the logo of the magazine and
the duotone of the main picture.

Note: Save the logos as an Illustrator document, you’ll use it next class to create a presentation card.